A CRM not only keeps you organized but ensures that no lead, referral, or opportunity falls through the cracks.
The effectiveness of your follow-up process can make or break your business, and the right CRM is the key to keeping everything on track.
This month, I want to highlight three CRMs that are particularly valuable for Realtors, each offering unique features to elevate your follow-up game:
- Buffini Referral Maker CRM
Strengths: Designed specifically for generating and managing referrals, this CRM helps you build a steady stream of business through structured communication and tracking.
It offers powerful automation features, including email campaigns and pre-written letters, perfect for drip campaigns.
Action plans and important date tracking (e.g., birthdays, home anniversaries) ensure you stay on top of client relationships.
Weakness: No direct MLS integration; property data must be entered manually or via a third-party tool.
- Prospects CRM (OKCMAR)
Strengths: Real-time MLS integration offers a major advantage for OKCMAR members, allowing seamless access to MLS data and easy property sharing.
Cost-effective, as it’s often included with or discounted through OKCMAR membership. Client collaboration tools, like shared property carts and in-app messaging, enhance client communication.
Weakness: Only available to OKCMAR MLS members.
- LionDesk CRM
Strengths: User-friendly and easy to navigate, making it suitable for those seeking simplicity. Affordable pricing plans and features like video email and texting to make communication more engaging.
AI-powered lead follow-up for personalized, automated communication.
Weakness: Basic referral tracking and less robust transaction management compared to Prospects CRM.
WHICH CRM IS RIGHT FOR YOU?
The answer is simple... The one that you will actually use. 😉
Your CRM can make or break your follow-up process, and ultimately, your business success. If you’re unsure which CRM is best for your needs, let’s connect. I’d love to help you build a system that accelerates your business growth and drives referrals your way.